Marketing concepts for libraries and information services

Marketing Concepts for libraries and information services Eileen Elliott de Saez wyd. Facet Publishing London 2002 stan bdb This is a fully revised and updated second edition of a textbook that aims to ensure that librarians and information professionals understand marketing concepts and can apply marketing techniques. The intended audience is practising librarians and information professionals in senior and middle management, and also students of information and library management. The contents include a brief introduction which is followed by chapters covering: What is marketing?; The corporate mission; Marketing strategies for librarians and information professionals; The marketing mix; Promotion and public relations; Market segmentation; Marketing in the digital age; Marketing research and market research; Corporate identity and corporate image; The marketing plan. Each chapter starts with a useful list of objectives and ends with an up‐to‐date list of references and further reading. There is a detailed index too.